Product
Compostable Garment Bags
Industry
Clothing, D2C
Location
Gurugram, India
The Challenge
A well-known clothing brand selling across Myntra, Amazon, and their own D2C store faced an unexpected PR setback.
An influencer posted a story questioning —
“Why are you using so much plastic? Aren’t you supposed to be a sustainable brand?”
The post quickly gained attention, putting the brand’s credibility and sustainability promise at risk. They were using 51-micron plastic transparent garment bags, which didn’t align with their eco-friendly messaging.
The Neusmart Green Lyf Solution
We stepped in and replaced their plastic bags with 20-micron Neusmart Green Lyf Compostable Garment Bags — completely eco-friendly, custom-fit for their products, and certified compostable.
Not only did this switch align with their sustainability goals, but it also reduced packaging costs due to the optimized micron thickness and material efficiency.
The Results
The brand restored its sustainable image overnight.
They reached out to the influencer, who appreciated the change and shared another story praising their commitment — giving them free positive publicity.
Their overall packaging costs dropped, proving that sustainability and savings can go hand in hand.
Takeaway
Switching to Neusmart Green Lyf Compostable Garment Bags helped the brand protect its reputation, delight customers, and reduce costs — all while staying true to its eco-conscious values.